THE ORIGIN STORY
Built from the inside.
The Scale by Design methodology was not developed in a consulting practice. It was built running a company through every stage of the trap.
$0 → $150M
ARR built at Ware2Go
Brian Gallagher was employee one at Ware2Go, a UPS-backed B2B logistics platform.
He joined at zero revenue and scaled the business to $150M ARR over six and a half years through a successful exit. He held the CPTO role through every stage of that growth — owning product, technology, and operations as the company moved from scrappy startup to mature technology service business.
What he saw in those six years is the same pattern he sees in the companies he works with today. A business that wins early. Then scales by adding people. Then wakes up to find the operating model is the constraint — not the market, not the team, not the product.
7 yrs
as CPTO, employee one
Exit
UPS-Backed, Successful
Not a traditional consultant.
Brian is an operator who has built the playbook and now helps other teams use it. He embeds as a peer. He works alongside the CEO and executive team — diagnostic in hand, sequencing logic built in, implementation muscle engaged from day one.
He brings the Trap Map, the AI Opportunity Map, the Revenue Leverage Map, and a Sequenced Roadmap. Then he stays to help execute against it.
The one thing he doesn't do is write the code. Everything else is on the table.
Ignition Product Labs
Ignition Product Labs is the practice Brian founded after Ware2Go. Scale by Design is its methodology. The Product Leverage System is how it works.
The goal is the same every time: help Venture and PE-backed B2B SaaS companies escape the Linear Growth Trap and build a business that gets stronger as it grows — not weaker, not more fragile, not more dependent on the next hire to sustain momentum.
Create leverage. Accelerate growth.